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BetFred flags blow in the wind as horses and jockeys race past.

Sponsorship & Advertising

Increase your brand awareness

Uttoxeter Racecourse offers race sponsorship and advertising opportunities to increase awareness of your brand both nationally and locally.

Sponsorship offers extensive activation opportunities on site across hospitality, branding and experiential, adding a depth to the partnership and involvement with the raceday.

A smartly dressed gentleman poses in front of the topiary and betfred sponsorship banner.
A group pose under the winners sign in front of a sponsorship board at Uttoxeter Racecourse.


Benefits of sponsorship at Uttoxeter Racecourse

Horse racing is the second most attended sport in Britain, whilst ⅓ of the UK population watch racing on TV and 4.2million people describing themselves as horseracing followers.

Benefits include:

VIP, family invitations, behind the scenes tours, course walks, chance to choose the best turned out in the parade ring

Branding boards, positioned for both onsite and TV viewers, on-screen advertising throughout the site, commentary

Digital campaigns, onsite technology

Activations, competitions, ambassador activity, customer engagement

Product Placement
Onsite product placement and retail experiences


Race Sponsorship Packages

Dependent on your brief and objectives, your sponsorship package can be tailored to your business needs. Whether you’re looking to achieve brand exposure and awareness, get your product tried, sampled or tested, capture consumer data or simply entertain clients with hospitality, here at Uttoxeter Racecourse we will deliver the results you require.

Packages can include:

  • Race naming rights with listings through national press
  • Race broadcast on At The Races with mentions of race name
  • Branding sites throughout the racecourse
  • Advertising across on-course TV and within the race programme
  • Trade stand and promotional team on-site
  • Product placement
  • Public address announcements
  • Social media support
  • Email marketing opportunities
  • Chance to pick the Best Turned Out horse in the Parade Ring
  • Trophy presentation following the race
  • Watch the race with owners & trainers within Lady Clarke’s Box
Members of Uttoxeter Racecourse pose with sponsor Wrights.

Find Out More
For more information on race sponsorship and other advertising opportunities talk to our team.
Call us on 01889 562561 or alternatively send us an email

A Kaiser Chiefs promotional board sits above BetFred sponsorship signs.
An award is surrounded by bottles of beer at Uttoeter Racecourse.
The topiary at sunset at Uttoxeter Racecourse.

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